BUSINESS MIXES WITH PLEASURE
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• Truckfest may be primarily a drivers' event, but it has also came of age as a trade show and many of the exhibitors report keen interest from serious visitors who are prepared to discuss future business, even place orders,
Renault Truck Industries' stage show by television's Keith ChegwM and a team of Porn-Porn dancers, did not diminish serious business inquiries and one customer even used Truckfest to place an order for a G170 16-tonner,
Renault also offered cut-price admission to the 3,800 members of its drivers' cltib and was rewarded by sales to 16% of that membership.
Peter Brown Daf Trucks, the Leicestershire, Northamptonshire and Lincolnshire Daf dealer, got three firm sales of vehicles.
A Huddersfield operator helped make Truckfest worthwhile for Nene Trailer Services of Wisbech by ordering two examples of a new lightweight 12m trailer developed by the company for Truckfest. The new design of tri-axle trailer cuts its predecessor's six-tonne weight by 500kg by halving the weight of the cross bearers and slightly trimming the neck at the front.
1' C Harrison, the regional dealer representing Ford, sold two Transits and also showed a long-wheelbase version of the new Transit.
Foden, absent last year, displayed the IBM computer system just being installed in dealers' premises to take the drudgery, but not the skill, out of the complex task of specifying customers' trucks from the 400 variants in the Foden range.
John Bull Tyres showed its range of Trisun tyres imported from South Korea.
The only operator with a stand of its own was Continental Cargo Carriers (see picture), the Anglo-Dutch international haulier owned by the Hogg Robinson group. E